Main Photo
Fat Bernie’s Pinball Arcade...One of several entrepreneurial ventures for Gary Valentine, child actor now in his teens. Photo by Melinda Sue Gordon© 2021 Metro-Goldwyn-Mayer Pictures Inc. All Rights Reserved.

...more LICORICE PIZZA

January 5th, 2022 by Karen Burg


Set Decorator Ryan Watson SDSA

Production Designer Florencia Martin SDSA

MGM/UA

The story of Alana Kane [Alana Haim] and Gary Valentine [Cooper Hoffman] growing up, running around and falling in love in the San Fernando Valley, 1973...Written and directed by Paul Thomas Anderson, LICORICE PIZZA tracks the treacherous navigation of first love. –MGM Pictures

 PTA brought on Production Designer Florencia Martin SDSA, Set Decorator Ryan Watson SDSA and their teams to help bring to life his memories of growing up in the valley in the 1970s. They dove into the suburbia of that time and place, capturing reminisces from many “locals” and deep research into photos, videos and films of that era, and have created a warm, natural snapshot of the times and “The Valley”. Gene Serdena SDSA, who has been a mentor for Florencia over the years, chatted with Ryan and her in our newest edition of Inside the Set with SETDECOR. 
We know you will enjoy!
 
A further note from MGM:
“Over time and as their friendship grows, Gary pursues career opportunities outside of acting and becomes a budding entrepreneur selling waterbeds and opening a pinball arcade; and Alana gives serious consideration to her future (including a foray into acting). On their own or side by side, both Gary and Alana experience a series of epiphanies that are both uproarious and bittersweet: close encounters with a famous actor [portrayed by Sean Penn], a Hollywood producer [Bradley Cooper], and a local politician [Benny Safdi]. Both self-aware and at loose ends, Alana and Gary blaze through a time and place that carry for them the thrill of first love, entering adulthood, and the discovery of newfound potential — perhaps, most of all, in each other.”

Here's a small gallery to give you a glimpse as to what you will see in our Inside the Set with SETDECOR video conversation and the film itself. Both are very much worth watching!

Photo 3
Fat Bernie’s Pinball Arcade...Both self-aware and at loose ends, Alana [Alana Haim]and Gary [Cooper Hoffman] blaze through a time and place that carry for them the thrill of first love, entering adulthood, and the discovery of newfound potential — perhaps, most of all, in each other.” MGM. Photos by Melinda Sue Gordon© 2021 Metro-Goldwyn-Mayer Pictures Inc. All Rights Reserved.

Photo 4
Fat Bernie’s Pinball Arcade...This is Gary’s second venture in this same business space, the first was a waterbed store. It was the '70s! The era of Licorice Pizza stores, based on the nickname for vinyl records. Photos courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved.

Photo 5
Gary’s Soggy Bottom Waterbed booth at San Fernando Valley Youth Fair. Photo by Melinda Sue Gordon© 2021 Metro-Goldwyn-Mayer Pictures Inc. All Rights Reserved.

Photo 6
Fat Bernie’s Waterbed Store...After Alana pointed out the poor choice of store name Soggy Bottom for a waterbed business, it became Fat Bernie’s, which he then kept for the later pinball arcade. Photo courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved. [Check the video for stories about custom-making all of these waterbeds!]

Photo 7
Jon Peters house...Gary, Alana & their crew have delivered their Ultimate Waterbed to Barbra Streisand’s boyfriend’s upstairs bedroom and are in process of filling it from a hose out the window. [Check the video for fun details!] Photo courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved.

Photo 8
Jon Peters house...A different look from the homes of our protagonists. Photo courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved.

Photo 9
Mood board for Jon Peters house

Photo 10
Tail of the Cock...Total re-creation of a classic Valley steak house! [Check details for so much behind-the-scenes of this!] Photo courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved.

Photo 11
Tail of the Cock...The location space was a derelict restaurant with full windows overlooking a golf course. [Watch the video conversation for details about changing 24 windows into stained glass. And look at the great effect!] Insert: Gary [Cooper Hoffman] with a date spies Alana across the room with a movie star. Photos courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved.

Photo 12
Tail of the Cock...We had to show this tucked away bar wall – look at those lamps and art! Inset: Alana with a former big-time director and a genuine movie star. Celebrities and families hung out here. Pictured: Tom Waits, Alana Haim, Sean Penn. Images courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved.

Photo 13
Gary’s house, Sherman Oaks 1970s – heart of the Valley suburbia. He and his younger brother spend most of their time in the den [left] watching television, which is always left on...in this photo the TV is hidden by the living room fireplace. Photo courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved.

Photo 14
Gary’s house, Sherman Oaks 1970s – heart of the Valley suburbia. Looking from the kitchen, you can glimpse the TV in the background, complete with rabbit-ear antenna. Photo courtesy of Metro-Goldwyn-Mayer Pictures ©2021 All Rights Reserved. [Do check out the video conversation - for stories behind this!]

Florencia notes, “I would love to just thank our entire crew on LICORICE PIZZA, as we started early when we were coming out of lockdown for the pandemic, and it really was because of the passion and the trust that everyone came together to make this project happen. And I’m very thankful to Ryan, his whole team, our construction coordinator Anthony Syracuse and Adrian Valdez scenic artist. Everyone's crew came together to make this film happen. You can't do it without them."
 
Ryan adds, “Yeah, I had an absolutely incredible buying team on this one: Kathleen Rosen and Ethan Goodwin. Joanna Venezky helped us put together the teenage fair, she was indispensable. Reuben Abarca was our Draper and Anthony Carlino, our fantastic lead, and the entire crew. We had a really stellar crew!
 
Ryan also wishes to acknowledge SDSA Business members he particularly relied on for this film: Advanced Liquidators Office Furniture - Air Designs - Alley Cats – Alpha Companies Motion Picture Rentals - Astek Wallcovering – Chairish - Diamond Foam and Fabric - Faux Library Studio Props -  Green Set - Hand Prop Room - Heaven or Las Vegas - History for Hire - Hollywood Cinema Arts - Hollywood Studio Gallery - ISS/Independent Studio Services - LA Party Rents - Lennie Marvin’s Propheaven - Little Bohemia Rentals - The Mart Collective - Midcentury LA - Modernica Props – Objects - Omega Cinema Props - Playback Technologies - Practical Props - Premiere Props - RC Vintage - Sony Pictures Studios - Town & Country Event Rentals - U Frame It Gallery - Universal Studios Property - Warner Bros. Studios
Do watch the video conversation, Ryan mentions several!
And check for more photos below!
 
 





SHOW MORE PHOTOS








Set Decor / Film Decor Features Awards Archives

WEST SIDE STORY 2022-03-17
KING RICHARD 2022-02-07
NO TIME TO DIE 2022-01-31
...more HOUSE OF GUCCI 2022-01-13
...more CYRANO 2022-01-10
THE FRENCH DISPATCH 2021-12-31
...more TICK,TICK,BOOM! 2021-12-30
IN THE HEIGHTS 2021-12-21
...more BEING THE RICARDOS! 2021-12-16
CLIFFORD THE BIG RED DOG 2021-12-14
The Power of Collaboration 2021-12-08
KATE 2021-12-07
THE MANY SAINTS OF NEWARK 2021-10-06
MALIGNANT 2021-09-29
DEAR EVAN HANSEN 2021-09-23
FREE GUY 2021-08-14
MA RAINEY'S BLACK BOTTOM 2021-04-20
NEWS OF THE WORLD 2021-04-19
PROMISING YOUNG WOMAN 2021-02-23
THE TRIAL OF THE CHICAGO 7 2021-02-15
THE LITTLE THINGS 2021-01-28
THE PROM 2020-12-31
THE BOYS IN THE BAND 2020-11-03
BLACK PANTHER 2020-09-04
STAR WARS:
THE RISE OF SKYWALKER
2020-05-14
JOJO RABBIT 2020-01-31
THE TWO POPES 2020-01-06
LITTLE WOMEN 2019-12-30
THE REPORT 2019-12-19
KNIVES OUT 2019-12-17
THE IRISHMAN 2019-12-12
LAST CHRISTMAS 2019-12-02
FORD V FERRARI 2019-11-21
DOCTOR SLEEP 2019-11-13
DOWNTON ABBEY 2019-10-10
SPIDER-MAN: FAR FROM HOME 2019-07-26
THE HIGHWAYMEN 2019-07-19
ROCKETMAN 2019-07-08
ALADDIN 2019-06-30
JOHN WICK: CHAPTER 3 – PARABELLUM 2019-05-28
AVENGERS: END GAME 2019-05-20
US 2019-04-17
CAPTAIN MARVEL 2019-03-18
OUTLAW KING 2019-02-01
MARY POPPINS RETURNS 2019-01-18
VICE 2019-01-11
WIDOWS 2018-12-18
THE HATE U GIVE 2018-11-02
HOCUS POCUS 2018-10-30
CRAZY RICH ASIANS 2018-08-27
BLACKKKLANSMAN 2018-08-16
ANT-MAN AND THE WASP 2018-07-16
DEADPOOL 2 2018-07-11
WOMAN WALKS AHEAD 2018-06-30
BOOK CLUB 2018-06-25
AVENGERS: INFINITY WAR 2018-05-29
ANNIHILATION 2018-04-02
A WRINKLE IN TIME 2018-03-26
TOMB RAIDER 2018-03-20
BLADE RUNNER 2049 2018-03-01
PHANTOM THREAD 2018-01-31
THE POST 2017-12-31
MOLLY'S GAME 2017-12-18
MURDER ON THE ORIENT EXPRESS 2017-11-12
NOVITIATE 2017-10-25
KINGSMAN: THE GOLDEN CIRCLE 2017-10-17
AMITYVILLE: THE AWAKENING 2017-10-09
AMERICAN MADE 2017-09-30
TULIP FEVER 2017-08-31
SPIDER-MAN:HOMECOMING 2017-07-17
THE BEGUILED 2017-07-14
BABY DRIVER 2017-06-27
ALIEN: COVENANT 2017-05-19
GUARDIANS OF THE GALAXY VOL 2 2017-05-11
BEAUTY AND THE BEAST 2017-03-31
LOGAN 2017-03-03
FIFTY SHADES DARKER 2017-02-23
ARRIVAL 2017-02-15
LA LA LAND 2017-02-14
20th CENTURY WOMEN 2017-01-23
HAIL, CAESAR! 2017-01-20
ALLIED 2017-01-11
THE FOUNDER 2017-01-02
PASSENGERS 2016-12-21
JACKIE 2016-12-18
HACKSAW RIDGE 2016-11-22
MOONLIGHT 2016-11-14
THE DRESSMAKER 2016-10-31
THE GIRL ON THE TRAIN 2016-10-21
MASTERMINDS 2016-09-30
MASTERMINDS 2016-09-30
THE BFG 2016-08-27
ALICE THROUGH THE LOOKING GLASS 2016-06-05
BATMAN v SUPERMAN: Dawn of Justice 2016-05-09
MILES AHEAD 2016-04-11
THE BIG SHORT 2016-04-04
THE MARTIAN 2016-02-15
BRIDGE OF SPIES 2016-01-22
TRUMBO 2015-12-19
SECRET IN THEIR EYES 2015-12-06
SPY 2015-08-02
TERMINATOR: GENISYS 2015-07-20
JUPITER ASCENDING 2015-02-24
SEVENTH SON 2015-02-24
BIRDMAN 2015-02-01
SELMA 2015-01-21
A MOST VIOLENT YEAR 2015-01-09
THE HOBBIT: THE BATTLE OF THE 5 ARMIES 2014-12-31
WHIPLASH 2014-12-21
GET ON UP 2014-08-05
CHEF 2014-06-28
X-MEN: DAYS OF FUTURE PAST 2014-06-13
THE AMAZING SPIDER-MAN 2 2014-05-03
NEBRASKA 2014-02-25
LOVELACE 2014-01-08
INSIDE LLEWYN DAVIS 2013-12-21
saving mr. banks 2013-12-12
rush 2013-10-07
prisoners 2013-10-01
world war z 2013-07-15
star trek into darkness 2013-06-06
lincoln 2013-01-03
the master 2012-11-17
cloud atlas 2012-11-11
the bourne legacy 2012-10-11
lawless 2012-09-24
the amazing spider-man 2012-09-08
the avengers 2012-05-22
good deeds 2012-03-28
hugo 2012-01-27
the help 2011-12-18
twilight: breaking dawn, part 1 2011-12-13
my week with marilyn 2011-12-04
the ides of march 2011-10-20
what's your number? 2011-10-11
contagion 2011-10-03
cowboys & aliens 2011-08-14
super 8 2011-06-21
the conspirator 2011-05-15
limitless 2011-03-26
little fockers 2011-01-14
the next three days 2011-01-05
the social network 2011-01-04
agora 2010-08-28
knight & day 2010-07-02
sex & the city 2 2010-06-02
sherlock holmes 2010-02-08
the lovely bones 2010-01-26
inglourious basterds 2010-01-10
CIRQUE DU FREAK 2009-11-12
SHOPGIRL 2005-10-26
MR. & MRS. SMITH 2005-08-15
SOMETHING'S GOTTA GIVE 2005-05-15
PIRATES OF THE CARIBBEAN 2005-02-15
THE CAT IN THE HAT 2005-02-15
DOWN WITH LOVE 2004-08-15
Decorating the Future For SOLARIS 2004-05-15